The National Basketball Association and China’s Tencent Holdings have announced a five-year extension of their existing partnership, which sees Tencent as the NBA’s official digital partner.

美國職業籃球聯賽(NBA)和中國的騰訊公司現有合作將延期5年,騰訊是NBA的數字媒體官方合作伙伴。

The new deal runs to the end of the 2024-25 season and covers live NBA games, NBA programming and interactive fan experiences.

這份新協議截止2024-25賽季結束,涵蓋NBA比賽現場直播、NBA節目和粉絲互動體驗。

Under the new deal, live NBA games, video on demand and short-video content will be available for fans through Tencent’s digital and social media platforms including QQ.com, Tencent Sports, Tencent News, Tencent Video, QQ, Weixin/WeChat and Weishi.

新協議下粉絲可以通過騰訊網、騰訊體育頻道、騰訊新聞、騰訊視頻、QQ、微信和微視這些騰訊數字媒體和社交媒體平臺看NBA賽事現場直播、點播和短視頻。

圖片來源:視覺中國

Tencent will develop innovative advertising products, and launch “mini programs” for mobile devices, including the NBA’s fan loyalty program in China, “NBA Qiu Mi Quan.”

騰訊將開發創新廣告產品,在中國為移動設備推出“小程序”,包括NBA球迷會員小程序“NBA球迷圈”。

The partnership will also be able to leverage the big data resources that come from operating China’s most popular social media, music and games platforms.

這一合作也將能利用從中國最受歡迎的社交媒體、音樂和游戲平臺上獲得的巨大數據資源。

This is intended to create customized interactive services.

這都是為了創建定制的互動服務。

“The enormous reach and popularity of Tencent’s platforms have been a driving force behind the growth of basketball in China, and we look forward to deepening our connection with NBA fans across the country through this expanded partnership,” said NBA commissioner Adam Silver.

NBA總裁亞當·席爾瓦說:“騰訊各平臺的巨大影響力和知名度是中國籃球市場增長背后的推動力,我們期待能通過擴大合作來加深與全中國NBA球迷間的聯系”。

Tencent has been the digital media partner of the NBA since 2009, and has streamed full seasons of live NBA games since the current deal began in 2015.

騰訊從2009年起一直是NBA的數字媒體合作伙伴,從2015年目前的協議開始之日起一直直播NBA全季比賽。

Last season, 490 million fans in China watched NBA programming on Tencent’s platforms, a nearly three-fold increase from the 2014-15 season.

上一賽季中國有4.9億球迷在騰訊各平臺上觀看了NBA節目,較2014-15賽季增加了近三倍。

An estimated 21 million fans in China watched Game 6 of the 2019 NBA Finals on Tencent platforms.

中國估計有超過2100萬球迷在騰訊各平臺上觀看了2019年 NBA總決賽第六場比賽的直播。

 

翻譯:菲菲